emfluence Marketing Platform
Basic Certification
With Certification, you'll learn how to use just about every tool available to you, through key exercises, building real marketing campaigns during the class.
Basic Certification will walk you through the following exercises:
- Opt-in and welcome email automation
- Content planning & the cross-channel Marketing Calendar
- Advanced email design and techniques
- Automated series & email workflows
- A/B split testing with scientific results
- Dynamic Groups & Query Builder
- Advancing your email strategy with variables & variable content
- Landing pages and modals
- Template builders
- Reporting and analytics
- Listening & learning with feedback surveys
- Deliverability 101–how to help your emails reach the inbox
Course Curriculum
emfluence Basic Certification
Available in
days
days
after you enroll
- Exercise 1: Account & User Setup
- Exercise 2: Website Sign-Up Form
- Exercise 3: Creating Automated Welcome Emails/Series
- Exercise 4: Dynamic Group, Automated Birthday Template & Email
- Exercise 5: Content Planning & the Cross-Channel Calendar
- Exercise 6: Email Design
- Exercise 7: Customer Bounce Back Offer & Feedback Survey
- Exercise 8: Using Variables & Variable Content
- Exercise 9: A/B Split Testing to Compare 2 Subject Lines
- Exercise 10: Reporting, Analytics & Monitoring
- Exercise 11: Deliverability Tools, Metrics & Monitoring